What Is a Lookbook?
In fashion, a lookbook is a set of styled photos that presents a brand's new collection or overall style. Each photo shows a complete outfit, so customers, buyers, and press can see how the pieces are meant to be worn together.
How to Make a Lookbook
Most brands make a lookbook in four steps:
- Choose the looks. Pick the outfits that best represent the collection, including the key pieces you want to sell.
- Style each look. Complete every outfit with shoes and accessories.
- Plan the shoot. Choose the model, light, and background. Keeping them the same across all looks makes the lookbook feel like one series.
- Lay it out and share it. Show one look per page with the name of each piece, then share it as a PDF, a page on your website, or a printed book.
Why It Matters for Fashion E-commerce
A fashion lookbook presents products as complete outfits, not one item at a time. It shows customers how to wear and combine pieces, gives buyers and press a quick view of the season, and provides images for your website, social media, and emails. Online, each look can link to its product detail page.
Lookbook vs. Catalog
A lookbook shows styled outfits and the mood of a season, and its main job is to inspire. A catalog usually shows each product on its own, with names, prices, and details, and its main job is to sell.
Many brands use both: a lookbook to present the season, and catalog photography for product pages.
With Generama
Create Lookbook Photos Without a Photoshoot
Generama puts your garments on an AI model, so you can create on-model photos for every look. You can use the same model, pose, and background for each one, so the whole lookbook looks like one shoot.
Related terms
Frequently Asked Questions
Is lookbook one word?
Yes, it's usually written as one word: lookbook. You'll also see "look book", and both are correct.
What is a digital lookbook?
A lookbook published online instead of printed, as a web page, a PDF, or a gallery. A digital lookbook can link each look to its products, so people can shop straight from it.
Can I make a lookbook with AI?
Yes. With an AI fashion photography tool like Generama, you can put your garments on an AI model and create lookbook photos without a photoshoot.