Terms of Service

1. Who we are

Generama Studio is operated by Generama Labs Inc., a Delaware corporation (“Generama”, “we”, “us”). These terms apply between Generama and you, the person or company holding an account (“you”).

By creating an account or using the service you agree to these terms and to our Privacy Policy. If you do not agree, do not use the service.

You can reach us at [email protected].

2. What the service is

Generama turns photographs of garments into on-model photography. You start from what you already have — packshots of the garments, a photograph of a mannequin, or a photograph of someone wearing the outfit — or place a look inside a finished editorial photograph. You choose a model, a pose and a scene, and the service renders finished images at 2K or 4K. Styling controls and, for packshots, the length of a dress or bottoms steer how the outfit is worn. Any finished image can also be turned into a short clip.

The service runs in a browser at app.generama.ai. The self-serve plans do not include an API, and nothing in these terms grants access to one; integrations are arranged separately, under an Enterprise agreement.

3. Your account

You need an account to use the service. Sign-in is handled by Clerk, our authentication provider. Keep your sign-in details to yourself — anything done through your account is treated as done by you.

You must be at least 16 years old. If you open an account for a company, you confirm that you are allowed to accept these terms on its behalf.

Every account belongs to a team, which starts with you as its owner. On the Advanced plan, the owner can invite others. Everyone in a team shares its library, its uploads and its credits, and the owner decides who is in it and is responsible for how the team uses the service. Someone who leaves or is removed keeps their account, and what they made stays with the team.

4. Credits, and what a credit buys

Everything the service produces is paid for in credits. What a credit costs depends on the plan and the monthly amount you chose, and the pricing page shows the current rates. Whatever you paid for it, a credit buys exactly one of these:

• One 2K image (1792 × 2400) — 1 credit
• One 4K image (3584 × 4800) — 2 credits
• One six-second clip — 3 credits at 720p, 5 credits at 1080p
• One custom model, made from two photographs — 1 credit
• One scene generated from a description — 1 credit

Styling controls — how a top is tucked, the sleeves, how the front is worn, rolled trouser hems — and garment length cost nothing extra.

Credits do not expire while your account is open, and they roll over: a monthly grant adds to what you already have rather than replacing it. New accounts get five credits once, without a card. Credits have no cash value and cannot be transferred.

5. Plans and payment

A plan is a monthly subscription that grants credits every month, and you choose how many when you subscribe. Starter is $35 a month for 50 credits, or $60 for 100. Advanced is $65 a month for 100 credits, $120 for 200, or $275 for 500. Enterprise volume is priced by agreement. Advanced adds 4K images, 1080p clips, the canvas for saved workflows and inviting a team; Starter does not include them.

A plan renews every month, at the price you were shown when you subscribed, until you cancel it. You can cancel or switch plan at any time from the billing page. A switch takes effect at once, at the full monthly price of the new plan, without proration. Cancelling stops the next renewal; credits you have already been granted stay yours. A month’s credits arrive when its payment succeeds. Outside the EU and the UK, payments are not refundable except as these terms or the law provide.

Subscriptions started since 16 September 2026 are sold to you by Link, a Stripe company, as merchant of record. Link sells on our behalf, issues the receipt, and calculates, collects and remits any VAT, sales or other tax due; your statement shows “LINK.COM* Generama”, prices can be shown in your local currency, and you can also manage the subscription at link.com. Tax is worked out at checkout from the country you give, and is added to the prices above. Subscriptions started before that date are sold by Generama, with Stripe processing the payment, until they are restarted. We never see or store your card details.

6. When a render does not arrive

You are only charged for images that come back. If a batch is charged for combinations it does not produce, those credits are returned to your balance automatically. If a clip fails or is rejected by the safety filters of the model that generates it, its credits are returned in full.

A render you did get but did not like is not a failed render. If something looks wrong to you, write to us and we will look at it.

Some steps refine an image after it is rendered, such as correcting colour, refining the face or adjusting garment length. If one of them cannot run, the image is still delivered without it, and is charged. If a check finds the model’s face or pose has changed and a second attempt does too, the image is delivered with a note saying so, and is charged.

7. Changing your mind

If you are a consumer in the EU or the UK, you have 14 days to withdraw from a purchase of a plan, without giving a reason.

Credits are usable the moment they arrive. By buying them you ask us to make them available immediately, and you accept that the right of withdrawal falls away for any credit you have already spent. Credits you have not spent are refunded in full if you ask within those 14 days. Write to [email protected] and we will refund through Stripe to the payment method you used.

8. What you upload

Your photographs stay yours. You give us permission to store them and to send them to the model providers listed in our Privacy Policy, for the sole purpose of producing the images you asked for.

By uploading, you confirm that:

• you hold the rights to the photographs, or have permission from whoever does;
• anyone recognisable in them has agreed to their likeness being used this way, and is an adult if the photographs are used to make a custom model;
• the content is lawful where you are and where we operate.

When you upload a photograph of someone wearing an outfit, we blur the faces we find in it before an image model receives it. The rest of the photograph is sent as it is, so the person in it must have agreed to it being used this way, as the list above says.

9. What you get back

You own the images and clips the service produces for you, and you may use them commercially: product pages, campaigns, social, print, advertising. We claim no licence over them and we do not need to be credited.

Two honest caveats. Generated images are produced by machine, and in some countries a purely machine-made image may not attract copyright at all — that is a matter of law, not of this agreement. And the models the service depicts are synthetic; the built-in ones are ours to offer, while a custom model you create from your own photographs carries whatever permissions those photographs came with.

10. Check what you publish

The service illustrates garments; it does not measure them. Length, fit, drape, colour, texture, prints and small details such as hands, text, trims and seams can differ from the real garment, and controls like garment length and styling steer a render without guaranteeing it. Look at every image before you publish it.

You are responsible for making sure what you publish fairly shows the product you sell, including under consumer and advertising law. Some places also require AI-generated images to be disclosed or labelled; where that applies to how you use them, doing so is up to you.

11. What you may not do

• Generate content that is unlawful, that infringes someone’s rights, or that sexualises anyone.
• Depict a real, identifiable person without their permission, or present a generated image as a photograph of a real event or person in a way that misleads.
• Upload a photograph of a child, or make a custom model from one.
• Resell the service itself, or use it to build a competing service.
• Work around credit limits, rate limits or the safety filters, or probe the service for weaknesses without asking us first.
• Use the service if the law of the United States or of your country bars you from doing so, including under sanctions.

We may remove content or suspend an account that breaks these rules. Where it is reasonable to do so, we will tell you why first.

12. Our materials

The service, its software, the built-in models, poses, scenes and templates, and the Generama name belong to us or to those who license them to us. While your account is open we give you a personal, non-exclusive right to use the service for your own business. It does not reach the images you generate, which are yours as described in “What you get back”.

13. Reporting content

If you believe something on the service infringes your rights, write to [email protected] with what it is, why it infringes, and how to reach you. We will look at it, and where it is right to, remove it.

14. Availability

We work to keep the service running, but we do not promise it will be uninterrupted or error-free. The service depends on third-party model providers, and their capacity, pricing and safety filters can change without notice to us.

We may change how the service works, and we may retire features. If a change materially reduces what you have paid for, you can cancel and ask for a refund of unspent credits.

15. Ending it

You can stop using the service and close your account at any time, by writing to [email protected]. We may end the agreement if you break these terms in a way you do not put right after we have asked, or if we stop offering the service. If we close your account for reasons other than a breach, we refund the credits you have not spent.

When an account closes, we delete your content as the Privacy Policy describes. Anything that by its nature should outlast the agreement — ownership, liability, the law that governs it — does.

16. Our responsibility

We are responsible to you for foreseeable loss caused by our breaking this agreement or failing to use reasonable care. Except where the law does not allow it, our total liability for any claim is limited to what you paid us in the twelve months before it arose.

We do not limit liability for death or personal injury caused by our negligence, for fraud, or for anything else the law says cannot be limited. If you are a consumer, nothing here affects your statutory rights.

Otherwise the service is provided as it is. We do not promise that it will suit a particular purpose, that a render will be free of errors, or that no one else will receive a similar image.

If you use the service for a business, we are not liable for lost profit, lost revenue or other indirect loss, and you will cover us against third-party claims that arise from what you upload or from your use of an image in breach of these terms.

17. Changes to these terms

We may update these terms. If a change matters to you — price, rights, or how we handle your content — we will tell you by email before it takes effect, and you can cancel if you do not accept it. The date at the top always shows the current version.

18. Law and disputes

These terms are governed by the laws of the State of Delaware, USA. If you are a consumer, this does not take away the protections of the mandatory law of the country you live in, and you may bring a claim in your local courts. Otherwise, the state and federal courts in Delaware have exclusive jurisdiction.

The European Commission runs an online dispute resolution platform at ec.europa.eu/consumers/odr. We are not obliged to take part in dispute resolution before a consumer arbitration board, and we do not.

19. General

These terms, our Privacy Policy and any Enterprise agreement are the whole agreement between us, and an Enterprise agreement prevails where it differs. If a part of these terms cannot be enforced, the rest still applies. Not insisting on a right is not giving it up.

You may not transfer the agreement without our consent. We may transfer it as part of a sale of the business. Neither of us is liable for a delay caused by something beyond our control, including an outage at a provider we depend on. We give notices to the email address on your account. If these terms are translated, the English text prevails.

20. Contact

Generama Labs Inc. — [email protected]